AI is showing up more in search results. Organic clicks? They’re getting harder to earn. And that old SEO playbook? It just doesn’t cut it anymore. But here’s the good news: You can still win—if you’ve got the right tools. Not by chasing the latest hacks, but by working smarter, moving faster, and focusing on…
One of the newest trends in SEO is something called schema markup. It’s super powerful but surprisingly not used by many websites. Once you understand how it works, schema markup can give your site a nice boost in Google’s search results (also known as SERPs). In this guide, I’ll walk you through how to start…
HTML header tags help break up your content into clear sections using headings like <h1> for main titles and <h2> to <h6> for subheadings. These are also called heading tags or just header tags. They make your content easier to read—for both your visitors and search engines. The Basics of Header Tags The <h1> tag…
Internal links are one of the basics of SEO—they help Google find, crawl, and index your website’s pages. Without a good internal linking strategy, some pages on your site can get overlooked by Google, meaning they won’t show up in search results or attract organic traffic. Even worse, poor internal linking can frustrate visitors, making…
The success of your business depends on how well you run your digital marketing campaigns. Creating content is just one piece of the puzzle—you also need to make sure people can find it. That’s where Search Engine Optimization (SEO) comes in. A big part of SEO is knowing how to research and use the right…
