One of the newest trends in SEO is something called schema markup. It’s super powerful but surprisingly not used by many websites. Once you understand how it works, schema markup can give your site a nice boost in Google’s search results (also known as SERPs). In this guide, I’ll walk you through how to start…
HTML header tags help break up your content into clear sections using headings like <h1> for main titles and <h2> to <h6> for subheadings. These are also called heading tags or just header tags. They make your content easier to read—for both your visitors and search engines. The Basics of Header Tags The <h1> tag…
Google says buying backlinks is a big no-no — but let’s be honest, many websites still do it. The truth is, if you buy the wrong kind of backlinks, your site can get penalized or even removed from Google’s index altogether. Google is pretty smart at spotting paid links. They look for things like sudden…
Whether you’re writing a new blog post or updating a product page, you’ve probably asked yourself: “Do I really need an image here?” The answer? Always yes. Images help bring your page to life—and they’re great for SEO too. But don’t stress about finding the right one or how to optimize it. We’ve got you…
Local SEO helps businesses show up in local Google searches. If your business has a physical location or serves a specific area, this strategy can help customers find you online. Ever searched for something like “best coffee shop near me” and seen a map with three listings at the top? That’s local SEO in action….
Think of an SEO audit like a checkup for your website. It helps you figure out what’s working, what’s not, and what you can improve. The goal? Better rankings on Google and a smoother experience for your visitors. What’s an SEO Audit? An SEO audit looks at how well your website performs in search results…
Think about the last time you pulled out your smartphone to search for something nearby—maybe a restaurant, a store, or a service. You probably found exactly what you needed in seconds. That’s the magic of a well-optimized local landing page. A 2022 Localized Marketing Benchmark Report revealed that businesses ranking at the top of Google’s…
SEO is all about making your page as relevant as possible for a target keyword people search for on Google. One of the biggest parts of this is using keywords correctly. But just stuffing a keyword onto a page a few times won’t convince search engines that your content is useful. You need to place…
SEO is full of myths, and they often lead people in the wrong direction. Following outdated or incorrect advice can waste time, money, and effort. In the fast-moving world of digital marketing, sticking to bad practices can seriously hurt your website’s performance. To build a solid SEO strategy, you need to separate fact from fiction….
Web developers spend a lot of time making websites load faster to improve the user experience. In the past, Google gave higher rankings to websites that loaded quickly. But does page speed still matter for SEO today? And if it does, how important is it? In this chapter, we’ll break down the connection between page…
