One of the newest trends in SEO is something called schema markup. It’s super powerful but surprisingly not used by many websites. Once you understand how it works, schema markup can give your site a nice boost in Google’s search results (also known as SERPs). In this guide, I’ll walk you through how to start…
HTML header tags help break up your content into clear sections using headings like <h1> for main titles and <h2> to <h6> for subheadings. These are also called heading tags or just header tags. They make your content easier to read—for both your visitors and search engines. The Basics of Header Tags The <h1> tag…
Whether you’re writing a new blog post or updating a product page, you’ve probably asked yourself: “Do I really need an image here?” The answer? Always yes. Images help bring your page to life—and they’re great for SEO too. But don’t stress about finding the right one or how to optimize it. We’ve got you…
SEO is all about making your page as relevant as possible for a target keyword people search for on Google. One of the biggest parts of this is using keywords correctly. But just stuffing a keyword onto a page a few times won’t convince search engines that your content is useful. You need to place…
Getting people excited about your product and brand is the first step to bringing visitors to your site. But if you want your online business to grow, you need to keep them engaged and coming back for more. That means creating a great user experience (UX), highlighting what makes your product special, and paying attention…
Web developers spend a lot of time making websites load faster to improve the user experience. In the past, Google gave higher rankings to websites that loaded quickly. But does page speed still matter for SEO today? And if it does, how important is it? In this chapter, we’ll break down the connection between page…
If you want to grow your business without blowing up your marketing budget, focus on creating SEO-friendly content. SEO (Search Engine Optimization) helps your website rank higher on Google and other search engines. Websites with good authority and strong backlinks tend to appear at the top of search results. If your website shows up on…
Let’s talk about title tags. They might not seem exciting, but they play a huge role in your website’s search rankings, click-through rates (CTR), and overall SEO success. If you get your title tags wrong, you could lose rankings and traffic. But if you get them right, you’ll not only rank better—you’ll also drive more…
A meta description is a short summary of a webpage that appears in search results. It’s often the first thing people see when deciding whether to click on your page, so getting it right is essential! Think of it as your chance to convince users that your page has exactly what they’re looking for. In…
Internal links are one of the basics of SEO—they help Google find, crawl, and index your website’s pages. Without a good internal linking strategy, some pages on your site can get overlooked by Google, meaning they won’t show up in search results or attract organic traffic. Even worse, poor internal linking can frustrate visitors, making…
